Jon Ferguson on the Private Equity Value Creation podcast

Written By Jonathan Churchill

Jon Ferguson recently joined the Private Equity Value Creation podcast, hosted by Shiv Narayanan, CEO of How to SaaS.

The conversation focuses on how AshGrove's approach to providing bespoke funding solutions to B2B Software & Services businesses differs from traditional capital providers, and why the persistent undersupply of capital in this segment creates a compelling opportunity.

The episode also explores AshGrove’s bottom-up underwriting approach, why deep sector expertise is becoming increasingly important in an AI-driven software landscape, and how these principles shape the firm’s investment strategy.

Listen to, or download the podcast here.

Watch on YouTube here.

Jonathan Churchill
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