AshGrove provides growth facility to Xtremepush to support expansion of omni-channel CRM platform
London, October 28, 2025 – AshGrove has completed a €12 million senior secured investment in Xtremepush (“XP”), an omni-channel customer engagement platform serving regulated B2C and B2B businesses.
The investment provides additional capacity for growth, supporting XP’s continued product development, sales expansion and potential strategic acquisitions.
XP is an Ireland headquartered, unified omni-channel CRM platform that enables regulated businesses to deliver compliant, tailored communications at scale. Combining customer data management, segmentation and marketing automation, its system leverages first-party data to provide personalised insights in real time.
The platform serves clients across multiple sectors and is particularly well suited to regulated industries where precision and data integrity are critical. Its strong product proposition and recurring revenue model have underpinned exceptional growth of ~30% per annum over recent years.
The transaction marks the ninth investment from AshGrove Specialty Lending Fund II (“ASLF II”), which closed on its €650 million hard cap in November 2024.
Ben Gibson, Managing Director, at AshGrove, commented:
“XP is a best-in-class engagement platform serving regulated sectors where compliance, personalisation and data integrity are critical. The company has delivered exceptional growth and operational performance, driven by a strong management team and differentiated technology. We’re delighted to support XP with a capital solution that enables continued investment in product innovation and international expansion.”
Tommy Kearns, CEO of Xtremepush, added:
“We’re proud to partner with AshGrove as we continue to scale our platform globally. This new facility provides the financial flexibility to accelerate our growth strategy - enhancing our technology, expanding our sales reach, and exploring selective acquisitions that strengthen our product suite and market position.”